Steps for Effective Mobile App Onboarding

In the year 2022, the global mobile application market size was valued at 206.85 billion dollars. And it is an every increasing market. Think of an industry and you will find its application. The penetration of smartphones and rising internet usage has led to the growth of more and more mobile apps more in music, entertainment, social networking, health, education, banking, e- commerce to almost every sphere of life. The mobile application market is both vast and extremely competitive. It takes only moment for your user to abandon your app and switch to your competitor. It has been estimated that more than 25 percent of mobile applications are not brought into use, after being launched. 80 percent of apps are abandoned within 72 hours of downloading.

In such a case, Effective Mobile App Onboarding has a critical role. It has been estimated that anstrong app onboarding can increase the app retention rate by 50 percent. Keeping the user engaged in user retention requires a strategic Mobile App Onboarding process.

Here are some ways to do so with a goal to create an easy and enjoyable experience for users right from the start!

When designing the onboarding process, we want to keep it simple and easy to understand. Think about it like guiding someone through a maze without confusing them. We want users to have a clear path to follow, so they can quickly start using the app. There is no need of unnecessary complexity here!

A book with texts is always seems to boring! Remember how comics attracted us. Likewise, to help users navigate the onboarding process smoothly, we need to provide them with visual cues. Imagine having a progress indicator, like a friendly guide, showing how far they've come and how much is left. This helps users feel accomplished and motivated to reach the end.

Everyone loves a personalised experience, right? That's why we want to make our app special for each user.Creating a personalised journey will make the user feel they are important and valued. During the onboarding process, we can ask them some questions to understand their preferences. For example, if you have a makeup product app, you can ask them their favourite products and brands and know their skin type. This way, we can tailor the app to their liking, making their shopping journey even more enjoyable.

Sometimes, the app needs permission to access certain things on the user's device. It's important to explain why we need these permissions and how we will keep their information protected. Make your users comfortable and confident when using our app. Make the note, trust is the key ingredient!

Our phones are always loaded with apps and before we begin the user signs up first. Well then who wants to remember another username and password? Not one likes it! So, offer your users the magic of social sign-in options. They can simply sign in using their existing social media accounts, like Google or Facebook. It will save their time and effort, making their onboarding experience smoother and more delightful. Remember less the clicks to navigate, the better is their experience.

Every new user who downloaded your app is looking for something of their value. Use visually appealing and informative screens to showcase the key features and benefits of your app.
Let’s say you have Food Ordering App. then use captivating images and simple explanations to show users how they can browse through restaurants, add tasty items to their cart, and place their orders seamlessly. Make your app become their first preference when ordering food.

Be open to your user’s views and give them the opportunity to express. Have an option to take feedback and make them easily contact your support team within the app. Make them feel that you are there to assist them and are committed to improving their experience.

You have build your app to provide your users the best of everything. But they do not want to know everything all at once. Do not overwhelm them with too much of information or asking too many questions. With the idea of making a personalised experience there are chances that you fire dozens of questions. Instead, provide them with the option of Skip at certain points to make their user experience seamless.

Designing an effective onboarding process for your mobile app is crucial in today's competitive market. By following the tips mentioned above, you can create a seamless and enjoyable experience for your users right from the start. Remember to keep it simple, provide visual cues, personalise the app, explain permissions clearly, offer social sign-in options, showcase key features, provide feedback and support channels, and avoid overwhelming users with excessive information. By focusing on user engagement and retention, you can increase the chances of success for your mobile app. So go ahead, design an exceptional onboarding process, and make your app stand out in the vast and ever-growing world of mobile application